Cookies policy

COOKIE INFORMATION
Due to the entry into force of the amendment to the "Law on Information Society Services" (LSSICE) established by Royal Decree 13/2012, it is mandatory to obtain the express consent of the user of all websites that use dispensable cookies before they navigate through them.

WHAT ARE COOKIES?
Cookies and other similar technologies such as local shared objects, flash cookies, or pixels, are tools used by Web servers to store and retrieve information about their visitors, as well as to ensure the proper functioning of the site.

By using these devices, the Web server is able to remember some data concerning the user, such as their preferences for viewing the pages of that server, username, password, products they are most interested in, etc.

COOKIES AFFECTED BY THE REGULATIONS AND EXEMPT COOKIES
According to the EU directive, cookies that require informed consent from the user are analytical cookies and advertising and affiliate cookies, while technical cookies and those necessary for the operation of the website or the provision of services expressly requested by the user are exempt.

TYPES OF COOKIES

ACCORDING TO PURPOSE

Technical and functional cookies: these allow the user to navigate through a website, platform, or application and use the different options or services that exist in it.

Analytical cookies: these allow the party responsible for them to track and analyze the behavior of users of the websites to which they are linked. The information collected through this type of cookie is used to measure the activity of the websites, application, or platform and to create navigation profiles of the users of said sites, applications, and platforms, with the aim of introducing improvements based on the analysis of the usage data of the service users.

Advertising cookies: these allow for the management of advertising spaces on a webpage, application, or platform as efficiently as possible, based on criteria such as the content edited or the frequency at which the ads are displayed.

Behavioral advertising cookies: these collect information about the user's preferences and personal choices (retargeting) to allow for the most efficient management of the advertising spaces that the editor may have included on a webpage, application, or platform from which the requested service is provided.

Social cookies: these are set by social media platforms on services to enable users to share content with their friends and networks. Social media platforms have the ability to track your online activity outside of the Services. This may affect the content and messages you see on other services you visit.

Affiliate cookies: these allow for tracking visits from other websites with which the website establishes an affiliate contract (affiliate companies).

Security cookies: these store encrypted information to prevent the data stored in them from being vulnerable to malicious attacks from third parties.

ACCORDING TO OWNERSHIP

First-party cookies: these are sent to the user's terminal equipment from a computer or domain managed by the editor itself and from which the service requested by the user is provided.

Third-party cookies: these are sent to the user's terminal equipment from a computer or domain that is not managed by the editor but by another entity that processes the data obtained through cookies.

ACCORDING TO THE STORAGE PERIOD

Session cookies: these are a type of cookies designed to collect and store data while the user accesses a website.

Persistent cookies: these are a type of cookies in which data is still stored on the terminal and can be accessed and processed for a period defined by the cookie's controller, which can range from a few minutes to several years.

TREATMENT OF PERSONAL DATA

MERKAZONA IBERIA, S.L. is the Controller of the personal data of the Interested Party and informs them that these data will be treated in accordance with the provisions of Regulation (EU) 2016/679, of April 27, 2016 (GDPR), so they are provided with the following information on the treatment:

Purpose of the treatment: as specified in the section on cookies used on this website.

Legitimation of the treatment: by consent of the interested party (art. 6.1 GDPR).

Data retention criteria: as specified in the section on cookies used on the website.

Data communication: data will not be communicated to third parties, except for third-party owned cookies or by legal obligation.

Rights that assist the Interested Party:

- Right to withdraw consent at any time.
- Right of access, rectification, portability, and deletion of their data, and to limitation or opposition to their processing.
- Right to file a claim with the Control Authority (www.aepd.es) if they consider that the treatment does not comply with current regulations.

Contact details to exercise their rights:

MERKAZONA IBERIA, S.L.. C/ JOSE MARIA CASTAÑO, 36 – 03202 ELCHE (Alacant). E-mail: info@merkazona.com